Categories for Business Matters

December 6, 2017

How Not to Sell a House

_________________________________________________________ The psychology of sales is the subject of volumes of books, endless seminars, curiously absent from our educational system, and not necessarily something I profess to be an expert in. Few do it exceptionally well, but most of us would probably recognize how not to sell something. An acquaintance of mine recently relayed a fine example. The pertinent background information on my friend the buyer is that he and his wife are, in the parlance of salespeople, qualified purchasers.... View Article

June 6, 2017

Hockey Cards and House Prices

—————- With apologies to my grade school teachers, the most consequential lesson I retained from my days at Marden Public School came not in the classroom, but rather on the playground. My friends and I went through a period in which our greatest life goal was to collect a complete set of O-Pee-Chee NHL trading cards. Oh, the wonderful problems of a ten-year-old in 1977! The hot players of the day were Darryl Sittler and Guy Lafleur. I had them... View Article

May 24, 2017

Broker of Record Announcement

————— I am pleased to announce that effective today Stephen Foti has assumed the role of Broker of Record for Coldwell Banker Neumann Real Estate. Those who already call Coldwell Banker Neumann Real Estate home know first hand Steve’s commitment to the growth of our salespeople’s business, and by extension the continued growth of our mutual business. ¬†For those of you who may not be familiar with Steve, or our company, I can sum up my reasoning best by borrowing... View Article

May 2, 2017

Building a Brand

  In an age when so much is made of marketing, and speaking from personal experience, much pressure is placed upon companies to spend marketing dollars. Perhaps it would serve us and our businesses well to pause and consider exactly what we are hoping to achieve when we market ourselves or our company. Are we wanting to create an image for the consumer? Or would we be content to accurately reflect what we really are? All businesses have a brand.... View Article

March 4, 2016

How To Buy a Great Home

Looking for a long-term home? Here are a few questions you should ask yourself before buying. Buying a home can be an overwhelming process. Relax. Yes, buying a home is a huge commitment – but if you ask yourself a few key questions, you can increase your likelihood of ensuring that you buy a fantastic home that you’ll love for decades into the future. If you plan on buying a property that you can call “home” for the rest of... View Article

March 11, 2015

Look After the Pennies & the Dollars Will Look After Themselves

On my commute from work one day last month, I caught the tail end of a story on CFRB about a recently deceased gentleman who left the majority of his life’s fortune to those who provided for his care in his final days – in this case, the local hospital. The public interest component of the story is not so much the amount of the fortune, but rather assumption of the local town folk in Brattleboro Vermont that Mr. Read... View Article

December 30, 2014

Smarter People Than Me & Real Estate Investment

My first job in real estate, had nothing to do with listing or selling houses-rather I was the eight year old office cleaner at my fathers small brokerage; Herb Neumann Real Estate. His office at the time was located on the corner of Woolwich and Cardigan street, in an old house that sat on what is now an empty parking lot. Early on Saturday mornings I would come into the office, vacuum, dust and empty the trash cans of all... View Article

December 1, 2014

A Different Mindset

In 2008, a former colleague of mine attended a real estate conference in the United States. He returned convinced, and eager to convince the rest of us, that Canada was on the precipice of a massive Real Estate correction – just like the one that had enveloped our southern neighbour. It was a gloomy forecast, and as someone who had hitched his livelihood and financial well being to the real estate wagon – not one I enjoyed listening to. His... View Article

October 28, 2014

Nothing New

The local real estate market, by any measure, has been on a strong bull run for well over a decade now. Not surprisingly, some people might begin to worry about the security of their real estate investments, and those of us on the front lines of selling those investments ( for the purposes of this article – all forms of real estate) ought to be confident that the product we are helping our clients acquire are indeed good investments. Nobody... View Article