Categories for Real Estate 101

December 6, 2017

How Not to Sell a House

_________________________________________________________ The psychology of sales is the subject of volumes of books, endless seminars, curiously absent from our educational system, and not necessarily something I profess to be an expert in. Few do it exceptionally well, but most of us would probably recognize how not to sell something. An acquaintance of mine recently relayed a fine example. The pertinent background information on my friend the buyer is that he and his wife are, in the parlance of salespeople, qualified purchasers.... View Article

March 4, 2016

How To Buy a Great Home

Looking for a long-term home? Here are a few questions you should ask yourself before buying. Buying a home can be an overwhelming process. Relax. Yes, buying a home is a huge commitment – but if you ask yourself a few key questions, you can increase your likelihood of ensuring that you buy a fantastic home that you’ll love for decades into the future. If you plan on buying a property that you can call “home” for the rest of... View Article