How Not to Sell a House

_________________________________________________________ The psychology of sales is the subject of volumes of books, endless seminars, curiously absent from our educational system, and not necessarily something I profess to be an expert in. Few do it exceptionally well, but most of us would probably recognize how not to sell something. An acquaintance of mine recently relayed a fine example. The pertinent background information on my friend the buyer is that he and his wife are, in the parlance of salespeople, qualified purchasers.... View Article