In the current Snap’d issue can be found a double page spread announcing Coldwell Banker Affiliates of Canada award winners, under the title Success is Not Accidental. The measure of winning these awards is by necessity a mathematical one – but is this the true measure of success?

Is success selling a lot of houses or making money? Is success a reasonable goal? Or, as I prefer to believe, is success (or failure) the natural byproduct of the processes we institute?

At CBN we try to adhere to a core set of beliefs not because we want to be successful, rather because we believe it is the right thing to do. Do we always meet these objectives? I wont pretend that we do. But we do make an effort to constantly hold our own feet to that fire. Following is a brief excerpt from a recent office memo I shared with our team. At first glance it may appear to have nothing to do with real estate, but it has everything to do with how we intend to continue to shape our real estate business.

When I was in my early 20’s, I recall chatting with my dad about a particular hockey player who excelled at the amateur level. He was good, but far more effective than his collective skills would suggest he should be. I gave an opinion as to why – one that I can no longer recall and one that was likely incorrect. My dad offered his opinion, which honestly didn’t fully register with me, but has stuck with me nonetheless. He competes with himself. And in those 4 words lie the greatest compliment a competitor (or business person, or parent, or spouse) can receive. He excelled, but not because he was trying to beat the opposition. Rather he excelled because he was constantly trying to make himself better.

I believe that our success, by whatever metric you prefer to employ, will be directly proportional to our ability to hold true to this process. When we slide, and give in to measuring our worth by relying only on comparisons to our competition, true success will become more distant. As a company I hope that we are able to continue to resist the occasional comparison urge and focus rather on trying to make tomorrows version of ourselves better than today’s. Our prospective clients are more than intelligent enough to reach their own conclusions on whether or not that is sufficient. If we as a team can collectively hold fast to those values, we may not guarantee our future success, but I believe that we can make it much more likely.


Thanks for reading,
Jeff Neumann